introduction to social media marketing coursera answers week 5
Choose Your Social Media Platforms Practice Quiz
1. When you are focused on brand building, what kind of social media platform can help the most?
- Messaging platforms
- Platforms that offer immediate shopping integration
- Publishing or sharing platforms
- Collaboration or networking platforms
2. When you are focused on generating sales or sales leads through social media marketing, what kind of social media platform can help the most?
- Platforms that offer immediate shopping integration
- Publishing or sharing platforms
- Messaging platforms
- Collaboration or networking platforms
3. When you are focused on providing customer service, what kind of social media platform can help the most?
- Platforms that offer immediate shopping integration
- Publishing or sharing platforms
- Collaboration or networking platforms
- Messaging platforms
4. When you are focused on building an online community, what kind of social media platform can help the most?
- Publishing or sharing platforms
- Collaboration or networking platforms
- Platforms that offer immediate shopping integration
- Messaging platforms
Choose Your Social Media Channels Quiz
5. You’re looking to reach the largest possible audience with the most precise targeted advertising tools. Your go-to social media platform should be:
- TikTok
6. You’re looking to build a community online. Your go-to social media platform should be:
- TikTok
7. Microsoft’s “Guidelines for Successful Blogging” are not in Microsoft’s official Employee Handbook, but the rules are manageable and understandable. Which of the following is part of “Microsoft’s Blogging Policy & Guidelines”? (Select all that apply.)
- Your blog posts should garner as much reaction as possible
- There is no need to identify yourself
- Make friends with your corporate communications department and learn how to work with them
- Respect existing confidentiality agreements
8. Determine whether the following statement is true or false: Now more than ever, brands must engage with the customers through social media.
- True
- False
9. Of the three core values that a social media policy should achieve, which category does the following statement fit in?
“Nordstrom referred to company guidelines that can help employees to represent the company in a way that doesn’t harm the brand”
- A social media policy must empower its employees
- A social media policy must protect the brand
- A social media policy must guard against legal risks to the organization
10. Is the following a quality of a website or a blog?
There is a transactional functionality.
- Website
- Blog
11. Which benefit of blogging is the following an example of?
Posting valuable content consistently helps elevate a company as a trusted resource within their industry leading to more visitors, more potential customers and more sales.
- Make authentic connections
- Search Engine Optimization
- Expand your content’s reach
- Build credibility
12. Which of the following is a soft skill?
- Microsoft Office
- Leadership
- Engineering
- Copywriting
