social media management coursera week 1 quiz answers

Establish Your Social Media Presence Practice Quiz

1. What are the elements of a business social media profile?

  • Name, Profile picture and cover photo, Contact information, Description
  • Name, Contact information, Description, Call-to-action (CTA)
  • Name, Profile picture and cover photo, Contact information, Description, Call-to-action (CTA)
  • Name, Username, Contact information, Description, Call-to-action (CTA)

2. What would be a good choice for a Facebook business page profile picture?

  • A headshot of the business owner
  • A stock photo of the product or service
  • A picture of the product
  • The business logo

3. Which of the following are good descriptive keywords to include if you’re setting up an Instagram account for a coffeeshop? (Select all that apply)

  • Espresso
  • Bean
  • Coffeeshop
  • Coffee

4. Your social media cover photo should be:

  • The same image as your profile picture, for visual consistency
  • A random image that you find inspiring or beautiful
  • An image that tells people something about your business, like one of your products, a behind-the-scenes photo, or a reference to a current ad campaign.

5. You’re designing a Facebook business page for a startup flower company. Which of the following should you use as your business’s profile picture?

  • Your company logo
  • A picture of your office building
  • A picture of a flower
  • Your CEO’s headshot

6. If you’re a company that sells a physical product, like flowers, bike parts, or dog treats, what should your Call-to-Action button say?

  • Book a Subscription!
  • Shop Now!
  • Learn More!
  • Donate Today!

7. True or False: In order to create an Instagram Business account, you must switch a personal Instagram account to a Business account in the settings.

  • True
  • False

Establish Your Presence Quiz

8. Your brand should do which of the following? (Choose all that apply)

  • Tell your customers what’s wrong with your competitors
  • Consist only of facts and figures about your company
  • Differentiate you from your competitors
  • Create a personality or identity for your business

9. What are the essential components of your social media marketing pages? (Choose all that apply)

  • Criticisms of your competitors
  • A video introduction for your brand
  • A brief brand bio
  • A profile picture

10. Which of the following components does a brand consist of? Select all that apply.

  • products and services
  • a tagline
  • the words and voice the company uses
  • a website

11. Which of the following is a function of the brand? Select all that apply.

  • generate revenue
  • build trust
  • build connection

12. Which of the following components of the EPIC framework does the following statement encompass?

What the business does and why they do it, including articulating a set of values for the business

  • Purpose
  • Connection
  • Existence
  • Identity

13. Which of the following is not a part of a brand’s existence?

  • The location of the company
  • Organizations that the company donates to
  • The story of the founders

14. Which voice would be most fitting to connect with the following audience?

Teenagers between the ages of ten to thirteen, looking to buy colorful jewelry

  • friendly and casual
  • formal and serious
  • witty and smart

15. What’s the first major social media platform you should set up a company page for?

  • LinkedIn
  • Twitter
  • Facebook
  • Pinterest

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