social media management coursera week 2 quiz answers
Social Media Content Building Blocks Practice Quiz
1. In what ways can a company use social media to engage with customers? (Select all that apply)
- By sharing stories of the business and employees in a relatable and identifiable way
- By giving routine sales pitches
- By posting content that shows customers that the company is present and responsive
- By ignoring customer feedback on posts
2. True or False: You can add a hyperlink url to the caption of your Instagram post.
- True
- False
3. True or False: Pinterest is the best app to use if you want to exclusively post videos
- False
- True
4. What is the rule of thirds? Select the best answer.
- If you break up your image into thirds, horizontally and vertically, your subject matter should be at one of the corners of the image.
- If you break up your image into thirds, horizontally and vertically, your subject matter should be at the intersection of one of the gridlines.
- If you break up your image into thirds, horizontally and vertically, your subject matter should be at the center of the image.
5. If you want your Facebook post to be seen by an audience outside of your followers, you can turn it into an ad by selecting which option?
- Boost Post
- Engage Post
- Share Post
- React to Post
Social Media Content Quiz
6. A good way to get people to share Facebook posts you create is to:
(Select all that apply)
- Allude to them without typing their name
- @ mention them
- Present a problem and offer a solution
- Put “Please Share This!” in the post text
7. Instagram users can maximize engagement through use of:
(Select all that apply)
- Topically appropriate hashtags
- Strategic use of the multiple photo option
- @ mentions
- Conflicts with other brand accounts
8. You’re drafting the text for a Facebook advertisement. What’s a good thing to add to guarantee greater engagement?
- Include an image in your post
- DM a celebrity and ask them to share your post for free
- Use 7-12 emojis
9. True or False? You can safely assume that people viewing your video advertisement will hear the accompanying audio.
- True
- False
11. Some of the key elements that make up a social media post are:
- Hashtags or @mentions
- Images or video
- Call-to-actions & links
- Emojis
12. If you were a food delivery service trying to interact with your customers on social media, what would be the best course of action?
- Ask your customers on your stories: “What did you cook this weekend?!”
- Post a photo of a dish from your services
- Post a video advertisement
13. Which of the following is true about videos on social media?
- Instagram videos have 5 times more engagement than photos
- 81% of the top 500 posts in 2018 were videos
- Tweets with videos get 20 times more engagement than those without
