fundamentals of social media advertising coursera week 1 quiz answers

Why, When and Where to Advertise Practice Quiz

1. Which of the following are true about paid advertisements on social media? (Choose all that apply)

  • They are labeled as sponsored
  • You can control where and when your ad is shown
  • They are guaranteed to be displayed
  • They only appear in the feeds of people who follow your business

2. Which of the following are true about organic posts on social media? (Choose all that apply)

  • You have control over when and where organic posts are seen
  • Unless shared, they only appear directly in the feeds of people who already follow your business
  • They are guaranteed to be displayed to every individual who follows your account
  • They are free to post

3. In what ways can Facebook and Instagram ads help grow your business?

  • They can increase your followers
  • They can promote your website
  • They can bring customers to your physical location
  • All of the above

4. True or False: Facebook and Instagram are the only social media platforms on which you can advertise.

  • True
  • False

Introduction to Social Media Advertising Quiz

5. A video that conveys your message and tells a story is referred to as which component of a social media ad?

  • Call to Action (CTA)
  • Target Audience
  • Copy
  • Creative

6. You’re running ads for a company that creates and sells art through a webshop. Which of the following Facebook Call to Action buttons should you use to get people to purchase a piece of art?

  • Subscribe
  • Book Now
  • Shop Now
  • Contact Us

7. You’re creating an ad for a boutique smartphone case company called Case. The target audience is design-conscious people aged 21-39, with an interest in modern art and minimalist home decor.

Your ad creative is a video of four well-dressed 20s-somethings laughing over coffee, with their Case-covered phones placed on the table. Your copy reads: “You’re stylish—shouldn’t your phone be, too?” Your CTA says “Book Now”

Which part of the ad is ineffective?

  • Creative
  • Copy
  • CTA

8. True or false? Image ads are some of the most common ads that appear on social media, incorporating an eye-catching photo, overlaid with little-to-no text on the image itself.

  • True
  • False

9. Alexa owns a nail salon and wants to incorporate multiple before and after images into an ad campaign on Facebook showcasing her salon’s work. Which of the following ad types would best suit her needs?

  • Collection Ad
  • Image Ad
  • Carousel Ad
  • Video Ad

10. While scrolling on your Instagram feed, you encounter what looks to be a sponsored post for a skincare product on a beauty influencer’s page. Which required details of the post let you know that it’s sponsored? (Select all that apply)

  • There’s a “sponsored” label that lets you know the post is sponsored
  • The post appears next to other ads in your Instagram feed
  • The post has a call to action button
  • The influencer stated in the post’s caption that it is sponsored

11. You are noticing that the number of people who view your Facebook posts is declining. What would be a good course of action to entice new viewers to your page?

  • Come up with a creative new idea for your organic posts
  • Just keep doing what you’ve been doing and hope for the best
  • Put a “Please Share” message in your posts
  • Invest in paid advertising on Facebook

12. Which of the following are ad formats offered to users for purchase on Youtube? (Select all that apply)

  • Side Ad
  • Display ad
  • Video ad
  • Overlay ad

13. When choosing platforms for your paid campaign you want to consider which of the following? (Select all that apply)

  • Your target audience
  • How much you can spend
  • The type of content you are sharing
  • The type of ad you are buying

14. Which of the following are ways that you can advertise on Twitter? (Choose all that apply)

  • Sponsor a trending hashtag
  • A traditional “in-feed” ad
  • Promote your Twitter account
  • Send direct ad messages to your audience’s inbox

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