advertising with meta coursera week 2 quiz answers

Find the Campaign Objective that Matches Your Business Goal Practice Quiz

1. Which marketing goal group focuses on encouraging customers to purchase or use your product or service?

  • Consideration
  • Awareness
  • Conversion
  • Traffic

2. Which specific ad campaign objective promotes traffic to your brick and mortar store?

  • Reach
  • Conversion
  • Brand Awareness
  • Store Traffic

3. If you choose the Traffic objective on Ads Manager, Facebook will show your ad to people who are:

  • Likely to click through to your website
  • Likely to sign up for your newsletter
  • Likely to visit your physical store
  • Likely to buy your product

4. A car dealership wants to receive data information on Facebook from potential customers to increase test drives. Which ad objective is appropriate for this business?

  • Traffic
  • Engagement
  • Lead Generation
  • Brand Awareness

5. An animal shelter wants to raise awareness that there’s going to be an influx of pets from breeding season up for adoption. They specifically want to target people who have demonstrated online interest in animals and animal adoptions.

Which ad objective is appropriate for this business?

  • Engagement
  • Brand Awareness
  • Lead Generation
  • Traffic

Determine Your Campaign Objective and Budget Quiz

6. Which Facebook ad campaign objective group includes objectives that get people to consider, seek information about, and engage with your product or service?

  • Awareness
  • Consideration
  • Conversions
  • Traffic

7. A nonprofit is creating a newsletter and wants to optimize towards collecting email addresses to send it to. Which objective should the nonprofit apply?

  • Video Views
  • Store traffic
  • Brand Awareness
  • Lead Generation

8. Which feature in Ads Manager allows Facebook to dynamically assign budget to ad sets based on their performance, therefore maximizing your spending efficiency?

  • Daily budget
  • Ad Set budget 
  • Campaign Budget Optimization
  • Lifetime Budget

9. Let’s say you have an expected revenue of $100,000. With the Rule of Thirds in mind, what should your upper limit for advertising spending be in dollars?

  • 33,333
  • < 33,333
  • > 33,333

10. Which bid strategy limits what Facebook can bid in every single auction?

  • Target Cost
  • Bid Cap
  • Cost Cap
  • Lowest Cost

11. Which bid strategy is best for maximizing the number of outcomes for your budget, while keeping the average cost per outcome below a certain amount?

  • Bid Cap
  • Target Cost
  • Cost Cap
  • Lowest Cost

12. If you’re doing a split-test, which variable should you change to compare how effective your ads are at reaching different demographics?

  • Creative
  • Placement
  • Audience
  • Delivery Optimization

13. Which variable in a split test compares automatic placements with specifically chosen ad placements?

  • Placement
  • Audience
  • Delivery Optimization
  • Creative

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