social media management coursera week 3 quiz answers

Manage Your Content Calendar Practice Quiz

1. Which of the following categories does engaging social media content typically fall into when trying to create value for our audience on social media, and create posts that will keep them engaged? (Select correct answer)

  • Posts that are educational, that teach, update, or inform.
  • Posts that are inspirational and feel-good
  • Posts that are fun and entertaining
  • All of the above

2. When coming up with new content that's engaging, informative, or fun, there are many different topics you can post about. Which of the following are examples of the different kinds of posts you can create for your page? (Select all that apply)

  • A series of public statements responding to negative customer reviews.
  • A video from the perspective of an employee showing followers what it’s like to work at your business.
  • A series of posts promoting a competitor’s page to show how their product or service is better.
  • A social media takeover by an influencer for a day.

3. True or False: The first thing to determine when starting to storyboard is your engagement goal for our social media post and what story you’re going to tell.

  • True
  • False

4. True or False: When you create a content calendar you save time and stress, but you should not tweak it as you go so that you keep to your original goals regardless of engagement or audience reaction.

  • True
  • False

Social Media Content Management Quiz

5. Which softwares below are social media schedulers you can use to manage and moderate your posts?

  • Sprout Social
  • Buffer
  • Hootsuite
  • LinkedIn

6. Within how many days should a brand respond to social media comments?

  • Within a week
  • 48 hours
  • 1

7. Which of the following are some benefits of storyboarding? (Select all that apply)

  • Creates more polished, professional content
  • Helps to visualize content
  • Shows your team what you are creating
  • Increases engagement on specific posts
  • Creates content quickly

8. You run a camera-rental company and Marge posts on your Linkedin page that her rented DSLR camera had a cracked lens. Her comment reads:

“I went on vacation with my husband and all our anniversary photos have a big crack! Your camera is tearing us apart!”

How do you respond?

  • “Hey Marge—get this off our page. Take your marital problems elsewhere.”  
  • “Hey Marge—we’re sorry to hear that. That’s not in line with our standards, and we’ll DM you now to talk about this and give you a free rental as well.”
  • “Hey Marge—sorry to hear that. But your marriage, your problem.”
  • No response

9. Stacey just launched a Facebook page for her dog day care company called Hugs & Paws. She is looking to have some employees to help her moderate the page. Which of the following roles can she assign to people? (Select all that apply)

  • Admin
  • Editor
  • Developer
  • Moderator

10. Joseph has a piano tutoring business and holds lessons for his students at his studio most days during the week. He likes to post videos of his student’s progress and playing tips to his Facebook page for his followers. He has plenty of videos and content to be posted, but has trouble remembering to post. When he does post, engagement is inconsistent. Which of the following tips should he apply to his social media strategy to better manage his page?

  • Joseph should hire employees to join his team and help with page responsibilities and generate new content for his followers.
  • Joseph should automate responses for customer messages and comments.
  • To help with scheduling posts, Joseph should look into using publishing tools.

11. Which of the following statements are true regarding automated response bots and the specific functions they can take over? (Select all that apply)

  • Schedule person-to-person interactions
  • Answer basic or commonly-asked questions
  • Triage customer queries to direct them towards the right people
  • Respond to customers when your business is closed

12. True or False: Every social media post must be new, unique content.

  • True
  • False

13. True or False: When using audience analytics software, the number of “Impressions” tells you how many times they’ve clicked your post to further engage with it, while the number of “Clicks” tracks the number of times your post appears on users’ screens.

  • False
  • True

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