introduction to social media marketing coursera answers week 4

Define Your Target Audience Practice Quiz

1. What is the group of people you want to reach with your marketing message called?

  • Marketing population
  • Targeted members
  • Target audience
  • Marketing Audience

2. When determining your target audience, it is good to write down the demographics of the people you are targeting. These demographics include which of the following? (Select all that apply)

  • Household income
  • Gender
  • Age
  • Education and/or occupation

3. Which research tool can precisely determine who’s interacting with your page and give you real-time data when you test different marketing strategies?

  • Twitter Business Analytics
  • Google Analytics
  • Meta Business Suite Insights
  • LinkedIn Audience Insights

4. Laura owns a bridal shop and is looking to connect with her business contacts and gather information about her B2B audience. The social media research tool she should use is:

  • Twitter Business Analytics
  • LinkedIn Audience Insights
  • Google Analytics
  • Meta Business Suite Insights

Understand Your Audience Quiz

5. Social media data that can help you determine your target audience includes which of the following? (Select all that apply)

  • Page visitors’ social security numbers
  • Page visitors’ age
  • Page visitors’ geographic location
  • Page visitors’ prior purchasing habits

6. Which of the following is NOT part of the Customer Journey template?

  • Conversion: How can I get my target to take action?
  • Love: How can I get my customer to feel a deep emotional attachment to my product?
  • Advocacy: How can I make my target into an advocate?
  • Desire: How can I show my target my product really fits in their life?

7. Things you should consider when outlining your target audience include which of the following? Select all that apply.

  • Your target audience’s needs
  • Your target audience’s eating habits
  • Key demographic data that describes your target audience
  • Your target audience’s interests

8. Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni?

  • Desire
  • Awareness
  • Conversion
  • Advocacy

9. True or False: Depending on the stage a person is in, different types of messages will work better than others.

  • False
  • True

10. True or False: The process of moving people through the customer journey results in what marketers refer to as a marketing funnel.

  • True
  • False

11. The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:

  • Final target audience
  • Secondary target audience
  • Primary target audience

12. Which of the following research tools lets you track what industries people are interacting with your business from?

  • Google Analytics
  • Twitter Business Analytics
  • Meta Business Suite Insights
  • Linkedin Audience Insights

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