advertising with meta coursera week 1 quiz answers
Introduction to Ads Manager Practice Quiz
1. Which advertising tool on Facebook implements the simplest, and least detailed, way to create a Facebook ad?
- Facebook Ads Manager App
- Advertising from your Business Page
- Facebook Ads Manager (web version)
- Facebook Feed
2. Which two ad placement options are available on Instagram?
- Right column
- Stories
- Feed
- Marketplace
3. Which major ad placement encompasses native, banner, interstitial, and rewarded video ads?
- Messages
- Search
- Feed
- Apps
4. True or False? Facebook advertising happens through an auction, rather than the more traditional route of paying directly for advertising space.
- True
- False
5. Which part of the Facebook total value ad auction equation covers how much an advertiser is willing to pay to achieve their desired outcome?
- Advertiser Bid
- Ad Quality
- Estimated Action Rate
- Total Value
6. Let’s say two bike part companies are competing in an auction to show one person, named Marissa, an ad. Marissa lives in Portland, Oregon. She regularly buys her bike parts from internet start-ups with a Portland angle.
Company One’s ads target all American women who cycle, whereas Company Two’s ads target cyclists who live in Portland with Portland-specific messages.
Which part of Company Two’s Total Value score does Marissa’s purchasing history boost?
- Advertiser bid
- Estimated Action Rate
- Ad Quality
First Steps in Facebook Ads Manager Quiz
7. Which of the following is NOT examples of ad placement options for ads created on Ads Manager?
- Feed
- Apps
- In-Article
- Profile
8. Which type of major ad placement places your ad in some articles on the Facebook mobile app?
- Messages
- In-Article
- Search
- In-Stream
9. Which part of the Facebook total value ad auction equation covers feedback from people that view or hide your ad, as well as findings of “low-quality” attributes such as sensationalized language, engagement bait, and more?
- Total Value
- Advertiser Bid
- Estimated Action Rate
Ad Quality
10. Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver.
Company One targeted people who like skateboarding who live near the Rocky Mountains in Colorado.
Company Two is targeting all men who like to skateboard in the U.S.
Daniel clicked “Shop Now!” on a lot of Rocky Mountain-themed skate merchandise ads in the past.
Which part of Company One’s Total Value score will this boost?
- Estimated Action Rate
- Ad Quality
- Advertiser bid
11. Which part of your ad account does Facebook automatically set based on your profile location?
- Currency and Time Zone
- Payment Settings
- Account Spending Limit
- Business Information and Advertising Purpose
12. True or False: Clicking the “gear” icon in the bottom corner of Ads Manager’s left sidebar will bring you to the Settings menu.
- True
- False
13. Which of the following shows the correct order of actions you need to take at the ad level?
- write copy → add photos and videos → choose format → define destination
- add photos and videos → write copy → choose format → define destination
- choose format → add photos and videos → write copy → define destination
- choose format → define destination → write copy → add photos and videos
14. What is the third step in the campaign-creation process in Ads Manager?
- Creating your ads—choosing the ad format and then adding videos or photos, writing copy, and defining your destination.
- Select where ads will be seen through placements
- Create a Lookalike Audience based on website visitors
- Align the business goal to an advertising objective
15. In which major section of Ads Manager (found in the top navigation bar) would you create, schedule, and manage your organic and paid posts?
- Engage Customers
- Manage Business
- Advertise
16. True or False? Ads Manager’s Advertise section lets you access Audience Insights, get deeper analytics about how people interact with your business
- False
- True
