introduction to social media marketing coursera answers week 1

Social Media for Business Practice Quiz

1. Which of the following statements about marketing and advertising are true? Select all that apply.

  • Advertising is an important part of marketing
  • If you have a good product, people will automatically find you and buy your product, without a need for marketing
  • Advertising and Marketing are different words for the same thing: creating campaigns and putting them in front of the right audience
  • Advertising is where the largest portion of the money spent on marketing goes

2. Which of the following are the most common forms of digital marketing? (Choose all that apply)

  • Content marketing
  • Email marketing
  • TV commercials
  • Print advertising
  • Search engine optimization
  • Social media marketing
  • Display advertising

3. Which of the following is NOT involved in organic social media marketing?

  • Establishing a business profile or a business presence
  • Connecting with customers for more individual customer service
  • Engaging with users on social media.
  • Buying targeted ads to reach potential customers

The Social Media Landscape Quiz

4. Which of these steps is not at the core of marketing?

  • Evaluating and optimizing the impact of your message
  • Creating messages related to or promoting the product
  • Understanding and studying the audience or customers for a product
  • Fielding customer questions, concerns, and feedback and solving technical issues

5. Which of the following is NOT a type of digital marketing?

  • Display advertising
  • Print advertising
  • Content marketing
  • Email marketing

6. When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)

  • Graphic design platforms
  • Collaboration platforms
  • Discussion platforms
  • Messaging platforms

7. Which of the following social media platforms are encompassed by Meta? (Select all that apply)

  • Instagram
  • Twitter
  • WhatsApp

8. Which of the following statements is true about Instagram?

  • Instagram is a visual platform designed for businesses to interact with other businesses
  • Businesses can promote content through paid advertisements
  • Instagram provides free promoted advertisements for businesses

9. Which of the following statements is true about Facebook and Instagram messenger?

  • You can integrate ads on Facebook Messenger, but not on Instagram
  • Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app
  • If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations

10. True or false: Businesses and non-profit organizations can participate in Social Media Marketing.

  • True
  • False

11. What is the key focus of marketing?

  • Providing offerings that have value
  • Generating the most profit
  • Raising brand awareness

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