introduction to social media marketing coursera answers week 1
Social Media for Business Practice Quiz
1. Which of the following statements about marketing and advertising are true? Select all that apply.
- Advertising is an important part of marketing
- If you have a good product, people will automatically find you and buy your product, without a need for marketing
- Advertising and Marketing are different words for the same thing: creating campaigns and putting them in front of the right audience
- Advertising is where the largest portion of the money spent on marketing goes
2. Which of the following are the most common forms of digital marketing? (Choose all that apply)
- Content marketing
- Email marketing
- TV commercials
- Print advertising
- Search engine optimization
- Social media marketing
- Display advertising
3. Which of the following is NOT involved in organic social media marketing?
- Establishing a business profile or a business presence
- Connecting with customers for more individual customer service
- Engaging with users on social media.
- Buying targeted ads to reach potential customers
The Social Media Landscape Quiz
4. Which of these steps is not at the core of marketing?
- Evaluating and optimizing the impact of your message
- Creating messages related to or promoting the product
- Understanding and studying the audience or customers for a product
- Fielding customer questions, concerns, and feedback and solving technical issues
5. Which of the following is NOT a type of digital marketing?
- Display advertising
- Print advertising
- Content marketing
- Email marketing
6. When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)
- Graphic design platforms
- Collaboration platforms
- Discussion platforms
- Messaging platforms
7. Which of the following social media platforms are encompassed by Meta? (Select all that apply)
8. Which of the following statements is true about Instagram?
- Instagram is a visual platform designed for businesses to interact with other businesses
- Businesses can promote content through paid advertisements
- Instagram provides free promoted advertisements for businesses
9. Which of the following statements is true about Facebook and Instagram messenger?
- You can integrate ads on Facebook Messenger, but not on Instagram
- Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app
- If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations
10. True or false: Businesses and non-profit organizations can participate in Social Media Marketing.
- True
- False
11. What is the key focus of marketing?
- Providing offerings that have value
- Generating the most profit
- Raising brand awareness
