advertising with meta coursera week 4 quiz answers
How to Create Your Ads in Ads Manager Practice Quiz
1. A business wants to sell products online. What ad format clearly displays both a video and a product?
- Slideshow
- Stories
- Collection
- Video
2. A new nail polish company is creating an ads campaign for the launch of their new fall line with nine different colors. In the ad all new colors must be shown to the audience. However, the business doesn't know which new products will best sell.
The business wants to link each style page directly to the product with a call-to-action purchase button. Which ad format should the retailer use to meet these requirements?
- Single image
- Collection
- Slideshow
- Carousel
3. In the Identity section, all ads are required to be associated with what?
- An Instagram Account
- A profile
- A Facebook Page
- An Audience Insights Account
4. True or False: Ads Manager automatically shortens ad text depending on the placement your ad receives.
- False
- True
5. If, when you create an ad, your photo is too large for a square or horizontal format, you should:
- Crop the photo
- Pick a new campaign objective
- Pick a new photo
- Pick a new ad format
6. Which of the following things could cause Facebook to reject your ad campaign while it’s in review?
- Advertising to Teenagers
- “Shock and Scare” Violence
- Sexual Content
- Vulgar Language
7. What is a valid reason that an ad would be rejected by Facebook?
- The link to the landing pages included content that was relevant to the ad
- An image within the ad was relevant to its message
- The ad used before-and-after weight loss photos
- The ad used a video ad that was originally created for television
Create Your Ads and Evaluate Your Campaign Results Quiz
8. Which ad format allows you to showcase up to 10 images or videos within a single ad, each with its own link?
- Collection
- Single Image
- Carousel
- Single Video
9. A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell.
The business wants to link each style page directly to the product to receive pixel information. Which ad format should the retailer use to meet these requirements?
- Slideshow
- Video
- Single image
- Carousel
10. An advertiser is delivering a Facebook campaign and recently created an Instagram business profile. In Ads Manager where should the advertiser navigate in order to include the Instagram business profile in the campaign?
- Ad set level
- Campaign level
- Ad account level
- Ad level
11. True or False? When creating image-based ads, you should crop them to make sure they look great in a square, vertical, and horizontal format.
- True
- False
12. You design an ad for a campaign that markets skate shoes to teens. Is Facebook likely to reject this campaign for violating its Ad Policies?
- No
- Yes
13. What is a valid reason that an ad would be rejected by Facebook?
- The ad contained sexually suggestive images.
- The link to the landing pages included content that was relevant to the ad
- An image within the ad was relevant to its message
- Lead ads were used to receive email, first name and phone number
14. Which KPI measures how many times someone clicked an ad to reach your website?
- Estimated Ad Recall Lift
- Conversion Events
- Post Engagements
- Landing Page Views
15. A candy company delivers a campaign to generate maximum sales of its candies. Which metric should the company use to evaluate the success of the campaign?
- Conversions
- Reach
- Clicks
- Impressions
