fundamentals of social media advertising coursera week 3 quiz answers

The Role of Data in Social Media Advertising Practice Quiz

1. An ad for luxury bathrobes appears next to an article about how to create an at-home spa experience. Is this an example of contextual or data-based advertising?

  • Contextual
  • Data-based

2. You just purchased a new activity tracker and are now seeing ads for running shoes and workout gear. Is this an example of contextual or data-based advertising?

  • Contextual
  • Data-based

3. If a company that has no clear relationship with the company you are currently interacting with is tracking your data using browser cookies, what type of data are they collecting?

  • Third party data
  • First-party data
  • Second-party data

4. This can be created on websites where people have to log in. It is a unique number assigned to someone’s account and is associated with all their interactions and behavior on that website. What is this called?

  • UID
  • IP Address
  • Hashtag
  • Cookie

5. True or False: Cookies can work across multiple devices and browsers.

  • True
  • False

Data, Privacy and Policies on Social Media Quiz

6. Which of the following are GDPR data protection obligations for companies who collect data? (Select all that apply)

  • Companies are prohibited from collecting certain data categories (like ethnicity or sexual orientation)
  • Companies must document their advertising targeting criteria on their website
  • Companies must designate people whose job it is to protect the data they receive
  • Companies must alert people within 72 hours if their personal data was leaked

7. True or false? The GDPR is an international agreement that applies to both companies in the United States and the European Union, independent of where their customers or users are based.

  • True
  • False

8. What is the maximum fine related to GDPR violations?

  • $400,000
  • $4,000,000
  • 4% of the annual revenue of a company
  • 4% of the annual profit of a company

9. What’s the acronym for the law that protects data and online privacy in the European Union?

  • GDPR
  • CCPA

10. True or false? The main goal of industry self-regulatory organizations is to enforce data protection laws.

  • True
  • False

11. Which of the following are European self-regulatory principles for Data-Driven Advertising?

  • Education
  • Parental access to children’s data
  • User choice
  • Sensitive segmentation

12. True or false? Ideally, the cookie would function as the memory of the interactions between a website and a person. However, a person may use different computers, different browsers and mobile devices, and cookies don’t work across devices.

  • True
  • False

13. True or False? Facebook users can choose to opt out of seeing ads from specific advertisers on Facebook.

  • True
  • False

14. True or false? Most large online platforms and websites have a data policy, in which they explain what data they receive, what they use it for, and how people can control what they share.

  • True
  • False

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