fundamentals of social media advertising coursera week 2 quiz answers

Designing and Writing Effective Ads Practice Quiz

1. The objective for your ad campaign is to promote awareness of your brand and get people to remember it. Which KPI will be most important for you to measure?

  • Cost per visit
  • Ad Recall Lift
  • Return on Ad Spend (ROAS)
  • Conversion Rate

2. The total revenue generated by an ad campaign divided by the total ad spend (how much you spend on the ad campaign) is the formula for which KPI?

  • Cost per lead
  • Ad Recall Lift
  • Cost per visit
  • Return on Ad Spend (ROAS)

3. True or False: When designing videos for your Instagram ad campaign, you should design for sound on.

  • True
  • False

4. What two things should the opening of your ad copy accomplish? (Choose all that apply)

  • Tell your audience what to do
  • Pique the audience’s curiosity
  • Present the solution to a problem
  • Call out your audience

5. Which of the following are tips for writing effective copy for your ad? (Choose all that apply)

  • Create urgency
  • Never mention price
  • Try emojis
  • Change your tone depending on the channel or platform that you are using

6. Which of the following is NOT a recommended way to source visual elements for your ads?

  • Source from user generated content
  • Look at what worked from your competitors and copy their work
  • Use product images from your online shop
  • Source from your existing organic posts

Creating Effective Ads on Social Media Quiz

7. An ad agency submits a creative brief to you. It looks almost complete, but it’s missing a description of who you want to engage and influence. Which creative brief element is missing?

  • Guidelines
  • Target audience
  • Competition
  • Look and feel

8. You need someone to produce all the written materials that represent a brand. You’re looking to hire a:

  • Marketing Analyst
  • Copywriter
  • Designer
  • Email Marketer

9. A concise statement of what you want to accomplish in your target market is which part of a creative brief?

  • Deliverable
  • Objective
  • Guideline
  • Key Benefit

10. Freelancers who commit to a certain amount of work and payment on a monthly basis are paid a:

  • Payroll
  • Retainer
  • Commission
  • Royalties

11. True or False: Brand marketers own and set the overall vision of a brand, its personality, and how it is positioned in the market.

  • True
  • False

12. True or false? Your objective determines your Key Performance Indicators (KPIs).

  • True
  • False

13. True or False: When shooting a video for your ad campaign, always shoot vertically.

  • False
  • True

14. True or false? Once you have grabbed your audience’s attention with your opening and made them aware of the problem you are solving, it’s time for your call to action.

  • True
  • False

15. Wes is the owner of a spa and massage center called OASIS. He wants to convey to potential customers the mental and physical benefits of his massage and spa offerings, as well as the accessibility of his business. Which of the following tips should he follow to appropriately get his message across? (Select all that apply)

  • Mention price or special offers for spa treatments and massages 
  • Create an artificial timeframe to imply the offerings or benefits are only available for a limited time
  • Use customer reviews to support claims about physical and mental health benefits 
  • Organize in-person massage demonstrations

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