introduction to social media marketing coursera answers week 3
How to Set Your Marketing Goals Practice Quiz
1. Which of the following specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned?
- A plan
- Blockers
- Subgoals
- A goal
2. All of the following are elements of the SMART acronym except:
- Agile
- Relevant
- Specific
- Measureable
3. True or False: It is important to write down your goals.
- False
- True
4. After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. She decides to set a goal to open up both locations within 12 months. During the expansion process, she encounters difficulties. This is because her goal was not time-bound.
- False
- True
Goals and Planning for Success Quiz
5. What’s the 5-letter framework through which you should plan your business goals?
- SMART
6. Which of the following goals fit the SMART framework? (Choose all that apply)
- Gain 20 new followers on the Facebook page by the end of the month
- Enroll 500 new customers
- Increase revenue by 25% by the end of the year
- Increase the number of visitors to 100/day
7. Which of the following is a KPI for the following SMART goal?
“Get 10,000 website visits during the month of May”.
- number of monthly website visits
- number of yearly website visits
- days of the month
8. Maria set a SMART goal for her chocolate business: “Increase the amount of new followers on the business’ social media page by 20% by the end of 3 months”.
What would be a good KPI for her to use when evaluating if she is reaching this goal?
- Brand awareness (number of people who know about your brand)
- Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
- Sales Revenue (how much money you generate from sales)
- Cost per sale (how much it cost in marketing dollars to generate a sale)
9. Which of the following is an important quality of a KPI?
- Trainable
- Static
- Measurable
10. Which of the following is an example of a marketing KPI? Select all that apply.
- Influence
- Sales revenue
- Cost per sale
- Email opens
11. Devon set a SMART goal for his hand-knit sweater business: “Gain 20% more new customers by the end of the year”.
What would be a good KPI for him to use when evaluating if he is reaching this goal?
- Sales Revenue (how much money you generate from sales)
- Brand awareness (number of people who know about your brand)
- Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
- Cost per lead (how much it cost in marketing dollars to generate a sale)
12. Calla and Ivy set a SMART goal for their B2C flower business: “Gain 25% more sales from the people who visit the website in the next six months”. What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal?
- Conversion rate
- Subscriptions
- Sales revenue
- Cost per sale